Differentiate the experience
Turn support beyond the prescription into a useful, co-branded benefit participants can see, activate, and keep.
A visible advantage for patient programs
Turn patient support into a brand advantage.
Add a co-branded MyID wearable to create a useful, measurable experience that can help your program stand out, strengthen satisfaction, surface actionable signals, and build a credible case for commercial impact.
- Differentiated co-branded experience
- Sponsor-ready measurement plan
- Optional safety intake and routing
The sponsor business case
Patient value is the starting point. Differentiation and measurable performance are the business case.
Show patients—and the market—what support beyond the prescription looks like.
MyID turns an abstract support promise into a tangible, patient-controlled experience. The sponsor gains a distinctive program element and a defined way to test whether it improves participation, satisfaction, trust, and commercially relevant outcomes.
Strengthen satisfaction and trust
Give patients a practical tool that demonstrates an ongoing investment in their experience, not another disposable handout.
Create actionable signals
Pair the wearable with approved activation, satisfaction, and program-feedback measures without exposing the patient-controlled profile.
Build the top-line case
Connect participation and experience measures to sponsor-held data on access, appropriate persistence, reputation, and program economics.
A tangible brand experience
Keep your support promise visible after enrollment.
- Custom band color and approved front-pod artwork
- Co-branded activation and quick-start materials
- Patient-controlled MyID emergency profile
- Lifetime Essentials for every participant
- Optional activation, satisfaction, and brand-experience measurement
- Bulk delivery or separately scoped fulfillment
Build the commercial case before scaling
Define the expected path from enrollment to activation, satisfaction, appropriate persistence, and program economics. Expand only when sponsor data shows the experience is earning its investment.
Why experience matters commercially
A better support experience is more than a patient benefit. It is a business signal.
Recent U.S. evidence points to the same business opportunity: patient groups want deeper support, digital intake can create scalable operational signals, and experience quality can influence satisfaction and reputation. MyID gives sponsors a tangible intervention to test—without claiming that the wearable alone causes those outcomes.
61%of 372 U.S. patient groups rated pharma’s reputation good or excellent in a 2025 report
14,325digital refill-assessment responses captured in one U.S. specialty-pharmacy implementation
2,185technician hours estimated to be saved annually by that digital intake workflow
The participant experience
From the program moment to everyday life.
A simple physical-to-digital experience that begins with an approved kit and remains under the participant’s control.
- 01
Receive
The participant receives an approved co-branded wearable kit at the program moment you define.
- 02
Activate
They connect the wearable to their MyID account and add only the profile information they choose.
- 03
Carry
The passive, waterproof wearable travels with them through appointments, work, home, and everyday life.
- 04
Access
A smartphone scan opens the patient-controlled emergency profile in a browser. The scanner does not need the MyID app or a login.
Illustrative Essentials profile
Sample ProfileParticipant controlled
Sample ProfileParticipant controlledOpens in a smartphone browser—no scanner app required
Included for life
Lifetime Essentials makes the sponsored benefit last.
Each participant receives one patient-controlled, B2B-exclusive Essentials profile with durable emergency value beyond the initial program period.
Essential emergency protection is included for life.Eligibility, field limits, acceptable use, and other Lifetime Essentials terms are finalized in the program agreement.Instant emergency access
A QR scan opens the participant-selected emergency profile in a smartphone browser—no scanner app or login required.
Identity and contacts
The participant can include their name, photo, and the emergency contacts they want available.
Critical conditions
Blood type and essential medical conditions can travel with the participant.
Allergies
Important allergy details can be kept accessible in the emergency profile.
Active medications
The participant can include essential information about current medications and supplements.
A profile that stays current
They can update their profile and connect multiple MyID products to the same profile.
Optional upgrade
MyID+ can be added when the program calls for more coordination.
Scan and location alerts, document storage, secure sharing, medication reminders, Apple Health/EHR sync, expanded categories, and family management remain optional Plus services. They are not included in the base Essentials program unless separately sponsored.
“I work in Emergency Services and know the importance of having this information readily available. Your product makes that happen.”
Nicole · Verified MyID customer
View the source Individual consumer experience; not a result from a sponsored patient program.Commercial measurement
Trace the path from patient value to business value instead of assuming it.
Build a top-line hypothesis your review team can actually test.
MyID supplies the differentiated intervention. The sponsor defines the comparison, contributes therapy-journey and commercial data, and decides whether the observed value supports expansion.
- 01
Reach
Measure eligible participants offered the program, kits delivered, and cost per enrolled participant.
- 02
Engage
Measure activation completion, opt-in feedback, support interactions, and continued program participation.
- 03
Experience
Measure satisfaction, perceived value, trust, brand recall, and whether the wearable improves the support experience.
- 04
Impact
With sponsor data, test relationships to time-to-first-fill, clinically appropriate persistence, discontinuation reasons, and economics.
Value across the organization
Every function gets a measurable reason to engage.
Brand & Commercial
A differentiated, visible experience with a measurement plan for satisfaction, recall, reputation, and commercial contribution.
Patient Services
A tangible support benefit with activation, experience, and program-participation measures defined before launch.
Safety & Medical
A separately scoped intake pathway for patient-reported safety information, routed under sponsor-approved rules.
Finance & Procurement
Known hardware economics plus cost per enrolled, activated, satisfied, and retained participant.
Proposed Safety Intake & Insights module
Capture patient-reported safety signals through a governed pathway—not a marketing inbox.
FDA’s final ICH E2D(R1) guidance says manufacturers should review information received through patient-support programs for adverse events or reactions. MyID can add a participant-initiated intake and routing layer, but it must be designed with the sponsor’s pharmacovigilance, privacy, security, medical, and regulatory teams.
Patient-facing core
Useful without safety data collection
- Co-branded passive MyID wearable
- One patient-controlled MyID profile
- Lifetime Essentials entitlement
- Approved activation materials
- Agreed activation and experience measures
Safety add-on to build
Structured intake, routing, and oversight
- Participant-initiated event or product-complaint check-in
- Core case elements and sponsor-approved follow-up fields
- Validated routing to the sponsor or safety vendor
- Timestamps, escalation, reconciliation, and audit trail
- Role-based operational dashboard and aggregate trends
Proposed capability—not included in the current core product. MyID would provide the approved intake and routing technology; the sponsor remains responsible for case assessment, causality, follow-up, reconciliation, and regulatory reporting. Commercial users should not receive patient-level safety data.
Straight answers
Questions your review team will ask.
Program configuration, claims, data flows, fulfillment, and partner branding are finalized through discovery and the appropriate review teams.
Does the wearable monitor patients?
No. The wearable is a passive medical ID. It does not measure, diagnose, monitor, or transmit physiological data. It links a smartphone scanner to a patient-controlled MyID profile.
Does this replace a manufacturer portal or patient-support program?
No. MyID is designed as a physical, patient-controlled layer that can complement existing support services, approved education, and manufacturer-owned destinations.
Can the program collect adverse events?
The core wearable does not collect adverse events. A program can add a separately scoped Safety Intake & Insights module with a participant-initiated check-in, sponsor-approved consent and fields, validated routing, timestamps, escalation, and reconciliation. The sponsor and its safety organization retain responsibility for assessment and regulatory reporting.
What can the manufacturer see?
Access to the patient-controlled emergency profile is not assumed. Commercial teams can receive agreed operational and experience measures. Authorized safety personnel can receive only the separately consented safety-intake data routed under the approved workflow. Any aggregate or de-identified analysis requires a defined data model and legal, privacy, security, and safety review.
Will this increase revenue?
No responsible program can guarantee revenue. MyID creates a differentiated intervention and a measurement framework so the sponsor can test whether stronger participation, satisfaction, trust, appropriate persistence, or reputation contributes to commercial performance. Scale decisions should follow evidence, not assumptions.
What is included for the participant?
The proposed program bundle includes a co-branded MyID wearable and Lifetime Essentials for one participant. Essentials keeps identity, emergency contacts, blood type, critical conditions, allergies, and active medication information accessible for life. Optional MyID+ services can be sponsored or purchased separately.
What does an initial rollout look like?
A practical rollout starts with one defined therapy area or support cohort, an approved enrollment moment, co-branded materials, clear operational measures, and a decision point for expansion.
Start the partnership conversation
Let’s map the patient value and the business value.
Tell us about the therapy, program, timing, anticipated scale, commercial objective, and safety requirements. We’ll outline a measurable co-branded MyID approach.
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